DirectTrace for Brands
Brands face increasing attacks on their reputation through counterfeit goods, third shift products, and grey market activities. Current solutions to tackle this problem are reactive, resulting in late identification of counterfeits when the damage to consumer confidence and brand reputation has already been done. Direct Trace offers a unique combination of anti-counterfeit security, product traceability, supply chain transparency, real time counterfeit identification and consumer engagement. With the added value of consumer engagement, brand protection measures now offer a chance to increase consumer spend and gather valuable data, further increasing ROI.
Counterfeit & Grey Market Protection
Counterfeit, third shift and grey market products are identified in real time through your supply chain or by end users, giving unparalleled protection for your products and brand.
Enhanced Transparency & Trust
Full product traceability gives distributors, retailers and consumers full transparency of the products they are using, building trust in your brand.
Consumer Engagement
With Direct Trace’s mobile authentication, anyone with a smartphone can engage with your products. This brings a whole world of new opportunities to engage and upsell your customers.
Key features
Geolocation data for full product traceability
100% secure anti-counterfeit labels
Counterfeit alerts and incident diagnostics
Smartphone consumer engagement
